NCH must be looking at this from a very different viewpoint than me (and I suspect many others). Here's the result of this "feature"...
I find a bug, so I download the latest version to see if they've fixed it.
I install that version, the play button is in the wrong place. I install it again. Play button is still in the wrong place. I install it again. Play button is still in the wrong place. I install it again. Play button is now where it should be, but the effects are in a stupid order. I install it again, Play button is still where it should be, but the effects are in a different stupid order. I install it again, the effects are now in an acceptable order, but the play button is back in the wrong place and the "close" button on the effects window has disappeared. I install it again...
And so it goes on. And on. And on. Each time, a different thing gets meddled with. It might take twenty installs before things are where I got used to them the first time round or where they should be.
The only way this is going to affect "marketing" is by making me uninstall it and download something else for trial instead.
"We randomly turn new features off until it accepted by majority of the users"
How can a feature be accepted by users if they don't have it because their particular install didn't install it?
Am I missing something obvious here?