Yes, keyframing is ... key.
You might use the MOTION effect. With the scrubber (red line) at the head of the project drag the pic in the preview window to the start position.
Or just leave it centered, as is. Click the small green + on the toolbar, to set a keyframe.
Move the scrubber to the end and then drag the image to the location where it will complete. Click the green +. That's the pan.
Click the SCALE item and move the slider to the right to scale up the pic. Click the +. This is the zoom.
Drag the pic up or down to reposition it, if desired. Click the green +. The result is a pan & zoom in. A tutorial.
There are a number of ways to manipulate the elements: drag the image or the handles in the preview window, drag the sliders in the effects window, or drag an animation line in the graph, which can also be used to create keyframes.