Hi
OK. I think we can see what you want to acheive. You can treat what you want to do in either of two ways....
1) First zoom into the left hand edge of the image to enlarge the text and then pan to the right.
2) Zoom into the text AND pan right at the same time.
The first option would seem more logical.
So first of all.
Add the image file to the VP media list and then drag/drop it onto the timeline. (Video track 1) It will now appear in the Sequence Preview pane at the upper right.
Select the image clip on the sequence line and click the button marked FX at the left end. This opens the Effects pane.
Click the green cross and select Zoom from the list of effects. The Preview pane will now change to Clip Preview and will have a rectangle superimposed on it which represents the zoom area. You can undock this pane to make it larger if you wish by clicking the top right hand corner.
Retain the 16:9 aspect ratio by selecting this option from the drop down menu associated with the "Restraint" box.
Click all four buttons marked with the short graph line...Borate has marked them "Squiggly lines"
Now click the small green cross which has lit up to set the first key frame markers.
The next step is to move the red cursor line along the preview screen or along the effects keyframe pane to a point where you wish the zoom-in action to stop before you start to pan.
Now adjust the size of the rectangle on the preview pane by dragging in the sides or the top and bottom markers so you are outlining the left hand end of your text in the end of zoom condition. You can drag the rectangle about to cover the area to be enlarged. You will see that the keyframe lines move up and down reflecting the position you arrive at. When you are satisfied you are outlining the enlarged section of your text click the small green cross again to fix a second key frame.
Slide the red cursor along to the end of your text and then drag the marking rectangle in the preview pane along to the right so it outlines the end of the text. Dont move the side or end handles as you don't want to alter the amount of zoom. Just drag the rectangle.
Click the green cross to fix the final key frame.
Close the effects pane and review the result.
If you want the zoom to commence after a few seconds instead of straight away then you can do this either by making your first keyframe just after the start of the clip or more easily by inserting the same clip before the zoomed clip and shortening it to the requiired duration. If you want the clip to pause before the pan then move the red scrubber bar to the frame where the pan starrts and again do a snapshot. Add this to the cursor position, or split the sequence at that point and insert the snapshot. Again you can shorten it to the desired duration.
VP Screen should look like this when effect has been added...

Nat